https://www.peoplelovesalt.com/work/gr-strong https://www.peoplelovesalt.com/images/case-studies/gr-strong-poster.webp GR Strong: How We Captured 40+ Companies Uniting a City During Crisis SALT partnered with Cre8gency to produce GR Strong, a community mini-documentary about how Grand Rapids responded when COVID-19 changed everything. We coordinated interviews across 40+ organizations, from Fortune 500 names like Amway, BISSELL, Whirlpool, Gentex, and Haworth to local staples like Founders Brewing Co., The Mitten Brewing Co., and Amore Trattoria. The film was a gift to the city and a record of what happens when competitors become collaborators. https://stream.mux.com/CifuYR7tlc7TSQbA2dmntbISYwj3Du1MNWv4bnhzz7s.m3u8 236 2020-06-15 yes no https://www.peoplelovesalt.com/work/grand-rapids-ballet https://www.peoplelovesalt.com/images/case-studies/grand-rapids-ballet-poster.webp Grand Rapids Ballet Nutcracker Experience Film Production During COVID Lockdown During lockdown, SALT partnered with Grand Rapids Ballet to create a full Nutcracker Experience that felt cinematic for at-home viewers while staying true to the heart of the performance. Dancers were split into pods, backstage access was folded into the story, and post-production stitched the whole experience into one unified holiday event. https://stream.mux.com/GThwkXd9XGIFxReqwGDj38TWjkqrTJMaobj4tsOPMqI.m3u8 1799 2026-03-18 yes no https://www.peoplelovesalt.com/work/athena-awards https://www.peoplelovesalt.com/images/case-studies/athena-awards-poster.webp Grand Rapids Chamber ATHENA Leadership Award Video Production With Real Grit SALT produced the Grand Rapids Chamber's ATHENA Leadership Award video and a companion social cut to spotlight four finalists with more heart than a standard award reel. The Chamber needed a piece that felt honest instead of stiff, so we built the story around vulnerable interviews, bold portraits, and the real cost of leadership. https://stream.mux.com/BVpBHEdmNSxK2ebAp53zawHHHrkexPb5Yb9Sc5ErmAE.m3u8 226 2026-03-17 yes no https://www.peoplelovesalt.com/work/steven-malcolm https://www.peoplelovesalt.com/images/case-studies/steven-malcolm-feels-to-be-free-poster.webp Steven Malcolm x Curb Records Music Video Production — 1.1M+ Views Across 5 Films SALT partnered with Curb Records to produce five cinematic music videos for hip-hop artist Steven Malcolm, building a distinct visual universe for each track across five biomes — from a custom studio rain rig in Grand Rapids to the Grand Tetons, Moab, desert dunes, and urban cathedrals. The five-film body of work has generated over 1,134,000 combined YouTube views and earned repeat commissions from a major label that trusts us to execute at that level. https://stream.mux.com/m3mCRFezMa4G3yrGhy34V4rm1Ub15xaEJ37ZK6bC026M.m3u8 221 2023-08-01 yes no https://www.peoplelovesalt.com/work/brokerapp https://www.peoplelovesalt.com/images/case-studies/brokerapp-poster.webp BrokerMate Fintech Launch and Product Video That Made Grand Rapids Look Like Shanghai SALT partnered with BrokerMate to produce the "Exist Everywhere" fintech launch and product video, visualizing New York City and Shanghai while only filming one day in Manhattan and two days in Grand Rapids, Michigan. We used engineered atmospherics, cyberpunk color, and precision match-cutting to make a 72-hour production feel like a multi-continent launch. https://stream.mux.com/hRGekd00qzLOjMlSmCL9gs02enWAoQErc1J4e1EGZqTM4.m3u8 38 2023-09-01 yes no https://www.peoplelovesalt.com/work/grand-rapids-mud-run https://www.peoplelovesalt.com/images/case-studies/grand-rapids-mud-run-poster.webp Grand Rapids Mud Run Promo Video We partnered with the Grand Rapids Mud Run and Never The Same to create a registration-driving promo for one of West Michigan's biggest community races. Instead of listing logistics, we built an experiential piece that sold grit, community, and the feeling of coming fully alive in the mud. https://stream.mux.com/tKLodoUcGI02lp02qPk3y02kJY02eN5bTIiPemjmO02dYm6M.m3u8 43 2022-08-15 yes no https://www.peoplelovesalt.com/work/the-presentation https://www.peoplelovesalt.com/images/case-studies/the-presentation-poster.webp Licensing the Stage: How SALT Built an International Sales Engine and Historical Archive for The SALT filmed The Presentation for creator Brian Gardner at Grand Valley State University's Linn Maxwell Keller Black Box Theatre, pairing a three-camera live show capture with a second day of stage-level cinematic footage. The result preserved the production as a historical record, built a stronger licensing tool for buyers, and helped generate an international production opportunity in less than 24 hours. https://stream.mux.com/Xr9oyShhqyiTxLk02qGveB9hRCxyANpRzi02nAL8M01z02I.m3u8 479 2024-01-01 yes no https://www.peoplelovesalt.com/work/the-journey-within https://www.peoplelovesalt.com/images/case-studies/the-journey-within-poster.webp How SALT Pivoted at the Edge of the World to Produce The Journey Within Docuseries SALT partnered with Grace Explorations to produce The Journey Within, a faith-based docuseries hosted by award-winning explorer Kevin DeVries. When a critical electrical failure grounded the expedition vessel in Ushuaia, Argentina, our two-person crew pivoted on location, hiked through five biomes, and captured a cinematic trailer that turned disruption into story. https://stream.mux.com/y1AIZuFDiLlT3AwYasucZhsh6FhNn2tIy2CbCHF1tKc.m3u8 103 2024-01-01 yes no https://www.peoplelovesalt.com/work/groceryme https://www.peoplelovesalt.com/images/case-studies/groceryme-poster.webp groceryMe App Promo | Life is Hard, Make Shopping Easy SALT used real-life context, CGI, and UI-led product moments to show how the AI-powered groceryMe app could make shopping easier. By keeping the focus on the shopper's problem and the app's payoff, the piece made pathfinding and scan-and-go features feel useful, human, and easy to understand. https://stream.mux.com/tV3Y5sFwx00h1TLjCJd00EOvx1FOx7lypU6icJGwVgSLY.m3u8 70 2023-06-01 yes no https://www.peoplelovesalt.com/work/cuisineart-spec https://www.peoplelovesalt.com/images/case-studies/cuisineart-spec-poster.webp Cuisinart Precision Master Stand Mixer | Product Commercial and Lifestyle Cinematography Discover how the Cuisinart Precision Master Stand Mixer brings tradition and performance to the modern kitchen. A cinematic look at the intersection of family connection and culinary excellence. https://stream.mux.com/hLzGc9JWyJuAqP8xFntXFewHbGUdytGsvTJuITiT702Y.m3u8 65 2024-01-01 yes no https://www.peoplelovesalt.com/work/buist-electric https://www.peoplelovesalt.com/images/case-studies/buist-electric-poster.webp Buist Electric Case Study: How We Captured 60 Years of Legacy in One Cinematic Anniversary Video SALT partnered with Buist Electric, a 100% employee-owned electrical contractor in West Michigan, to create Built by You, a cinematic 60th-anniversary film. The challenge was to honor six decades of growth without losing the human thread, so we built the story around employee voices, badge numbers, and families who have passed the trade from one generation to the next. https://stream.mux.com/sGJ4rl00KJH3yJRJXVOxln02n6VgkDvVYhd4LiF32rBqA.m3u8 357 2026-03-09 yes no https://www.peoplelovesalt.com/work/hellmanns-big-ten-dip-off-showdown https://www.peoplelovesalt.com/images/case-studies/hellmanns-big-ten-dip-off-showdown-poster.webp Hellmann's Big Ten Dip-Off Showdown Video Production With 18,000+ Fan Engagements SALT collaborated with ARC Worldwide on behalf of Hellmann's and Unilever to document a live Big Ten Championship activation in Indianapolis. We ran a three-person Bucking Creative strike team through an extreme audio environment and delivered fast-turn social assets without sacrificing story clarity or production quality. https://stream.mux.com/bReefNiaKe3VfSqR9KTtxTh1tRJfPHxESQdyz9LOfLA.m3u8 94 2026-03-27 yes no https://www.peoplelovesalt.com/work/thriving-families https://www.peoplelovesalt.com/images/case-studies/V2-0042_Thiving%20Families00086809.webp Arbor Circle Thriving Families Parent Education Video Series With 433% YouTube Growth SALT partnered with [Arbor Circle](https://arborcircle.org/) and OSAP to produce a seven-part Thriving Families parent education series built around family resiliency, emotional health, vaping conversations, and technology boundaries. Using a GoPro-first real-life model and a two-person crew in West Michigan homes, the campaign delivered a 433% month-over-month increase in video views, a 3.70% Facebook CTR, 97,371 SnapChat impressions, and a $0.008 cost per impression. https://stream.mux.com/ITK7ZJ6VpnBjbLjZ1AZ2wZHAWST4sdjTN4JCYOXOsEI.m3u8 30 2026-03-18 yes no https://www.peoplelovesalt.com/work/unilever-meijer-beach-cleanup https://www.peoplelovesalt.com/images/case-studies/unilever-meijer-beach-cleanup-poster.webp Unilever and Meijer Beach Cleanup Video Case Study: CSR Storytelling on Michigan Beaches On August 12, 2025, SALT partnered with WPP Unite to document the Unilever and Meijer Beach Cleanup across Grand Haven State Park and Pere Marquette Beach. In a two-hour live window, we captured seven perspectives, macro detail of micro-plastics being removed from the sand, and the human reason a $10,000 grant to the Alliance for the Great Lakes mattered in the first place. https://stream.mux.com/S00VTvAnX1WQN01iDVzM5V02ff8t9UsN01cMxsoqaNjtrsE.m3u8 144 2026-03-17 yes no https://www.peoplelovesalt.com/work/case-study-lpas-architecture-hybrid-office-design https://www.peoplelovesalt.com/images/case-studies/haworth-lpas-hybrid-office-design-poster.webp Haworth customer story video featuring LPAS Architecture + Design We produced a customer story film for Haworth centered on LPAS Architecture + Design's redesigned Sacramento headquarters. Through unscripted interviews with Ron Metzker, Brady Smith, and Kristina Gwinn, the film shows how a historic industrial building became a flexible destination for hybrid work, collaboration, and culture. Instead of selling finishes, the story proves what thoughtful workplace design makes possible for the people inside it. https://stream.mux.com/DYMdxstCJT6tAx68xVgGeu97Xq8JDmQ6Wrx009Dy6s14.m3u8 132 2026-04-08 yes no https://www.peoplelovesalt.com/work/grand-rapids-ballet-swan-lake-tv-ad https://www.peoplelovesalt.com/images/case-studies/swan-lake-tv-ad-poster.webp GR Ballet + SALT - Two Companies, One Stage Grand Rapids Ballet has trusted us across more than one kind of story, and Swan Lake is back in the hero spot because it still works as a sharp front door. From there, the page expands into legacy storytelling, backstage access, and school recruitment so people can see how we help the company stay cinematic, human, and consistent across very different asks. https://stream.mux.com/ZJaSzwLIEYHxeueppdZIzATnqEgUdjDB58wZjBkBiiA.m3u8 30 2026-03-17 yes no https://www.peoplelovesalt.com/work/vdm-gva-recruitment-ecosystem https://www.peoplelovesalt.com/images/case-studies/vdm-recruitment-poster.webp VDM and GVA recruitment video production campaign in Grandville, Michigan We partnered with Van Dyken Mechanical and Grand Valley Automation in Grandville, Michigan, to build "Life Doesn't Wait," a multi-brand recruitment ecosystem aimed at high school seniors entering the trades and college engineering grads looking for a harder technical lane. We started with audience research, built the message around urgency, momentum, and real opportunity, then produced gritty hero films, employee spotlights, website banners, expo loops, and stills across both brands. The work landed because we followed real employees doing real work and let that truth carry the pitch. https://stream.mux.com/JNRNPpinxQTI022ncM3YTS38UNujJ48GjfdL42WHDkJc.m3u8 115 2026-03-16 yes no https://www.peoplelovesalt.com/work/boer-insurance https://www.peoplelovesalt.com/images/case-studies/boer-insurance-poster.webp Boer Insurance scripted brand video with Brian and Derek Boer in West Michigan Boer Insurance is a family-owned agency led by twin brothers Brian and Derek Boer. Over a decade-long partnership, we have managed a complete visual brand ecosystem spanning 2025 client testimonials, an 8-part scripted 2026 brand campaign, on-location staff portraits, and recurring event photography. That mix helps the agency look approachable, local, and deeply credible in a category crowded with generic insurance marketing. https://stream.mux.com/DA6fROQNaEYe017WT7FIW7sqT01YxZYzneYwrK7PSmJGU.m3u8 30 2026-03-17 yes no https://www.peoplelovesalt.com/work/daybreak-church-multi-brand-ecosystem https://www.peoplelovesalt.com/images/case-studies/daybreak-easter-awakened-poster.webp Unifying a Multi-Brand Ecosystem: SALT's Long-Term Creative Partnership with Geoff Eckart and For more than a decade, SALT has served as a flexible creative production arm for Geoff Eckart's expanding network of ministries and youth brands. The partnership works because we can protect visual quality across distinct organizations while still directing volunteer talent in a relational, low-friction way. https://stream.mux.com/qrIFv5U02Xcgx6OvIT6j5ktFmk5smL9dPiLQUSOPtINo.m3u8 128 2026-03-27 yes no https://www.peoplelovesalt.com/work/grand-rapids-art-museum-summer-series https://www.peoplelovesalt.com/images/case-studies/grand-rapids-art-museum-institutional-approved-poster.webp Grand Rapids Art Museum Video Production: How SALT Built a 7-Video Museum Content Ecosystem with SALT serves as the ongoing video production partner for the Grand Rapids Art Museum, building a growing library of exhibition, brand, and event films that help the museum speak to donors, families, artists, and younger audiences without splintering its voice. The institutional hero cut now leads into Representational, Christopher Myers, Meet the Artist, Alexander McQueen, David Hockney, Live Music, and Summer Series as a cleaner story arc inside a larger seven-video system. https://stream.mux.com/WutKNrzO6ghEiV9E9RGeec024Qy7gvE5kyl00dqQ01ESBg.m3u8 40 2026-03-19 yes no https://www.peoplelovesalt.com/work/athena-organizational-leadership-award-2022 https://www.peoplelovesalt.com/images/case-studies/athena-organizational-leadership-award-2022-poster.webp Grand Rapids ATHENA Organizational Leadership Award 2022 Video Featuring MillerKnoll, Motherland SALT made this 2022 Grand Rapids Chamber ATHENA Organizational Leadership Award video to spotlight how MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd support women through hiring, advancement, pay equity, and belonging. Giving this story its own page helps search engines and AI tools understand the exact year, award lane, and businesses involved. https://stream.mux.com/hP4A3uRPld3MMNrnHvjZWNBaE2s01VEaCFk2yzeWkbSU.m3u8 275 2022-09-28 yes no https://www.peoplelovesalt.com/work/michigan-spring-tease https://image.mux.com/cR8OQePBpyYcKv00LdUK2LMsBNXEI67ANBddMecscONg/thumbnail.webp?time=3 Spring Tease vertical comedy short To show SALT Productions' comedic range and deep understanding of local culture, we produced "Spring Tease," a fast, effect-heavy social short about Michigan's fake-out spring weather. Shot at a residential location in Grand Rapids with Owen Squire Smith and Ashley Isenhoff, the piece let us direct theatrical talent, push bold vertical editing, and prove we can make social video with real personality. https://stream.mux.com/cR8OQePBpyYcKv00LdUK2LMsBNXEI67ANBddMecscONg.m3u8 69 2026-03-17 yes no https://www.peoplelovesalt.com/work/athena-organizational-leadership-award-2024 https://www.peoplelovesalt.com/images/case-studies/athena-organizational-leadership-award-2024-approved-poster.webp Grand Rapids ATHENA Organizational Leadership Award 2024 Video Featuring W Talent Solutions, SALT made this Grand Rapids Chamber ATHENA Organizational Leadership Award video to spotlight how three West Michigan companies support women at work in concrete ways. Instead of treating the award like a trophy lap, we shaped the story around named policies, visible leadership, and real proof from W Talent Solutions, SpartanNash, and Huntington Bank. https://stream.mux.com/702AHgAcHgmZ9ZCl4g00jpK4umK5Hr7B01VnlwLt02oOycM.m3u8 122 2026-03-17 yes no https://www.peoplelovesalt.com/work/salt-ad https://image.mux.com/DwUzM69dHw2EvqO4RPEBBLylJa02x86gNqxTjWdVO9FM/thumbnail.webp?time=0 SALT Brand Ad for the Website Relaunch and Grand Rapids Video Production Positioning We created a self-promotional SALT brand ad to introduce the rebuilt website and sharpen our Grand Rapids video production positioning. The piece had to say who we are in seconds, show our frame language fast, and make the site feel like an extension of the work itself. https://stream.mux.com/DwUzM69dHw2EvqO4RPEBBLylJa02x86gNqxTjWdVO9FM.m3u8 16 2026-03-09 yes no https://www.peoplelovesalt.com/work/wayfair-sales-engine https://www.peoplelovesalt.com/images/case-studies/wayfair-sales-engine-poster.webp Wayfair Professional B2B Product Proof and Sales Enablement Video: Studio Host Launches Luxury We produced a B2B proof-driven case study video for Wayfair Professional featuring Sarah Glidewell, founder of Studio Host. The story shows how a single-rep sourcing workflow helped a luxury short-term rental designer launch a Lake Michigan property 21 days early — delivering an estimated $5,000+ in early booking value for her investor client and protecting a full summer revenue trajectory of $10,000 to $20,000+. From one 1.5-day production window, we delivered a long-form case study, four short-form social and TV cuts, and a b-roll package Wayfair can extend into future campaigns. https://stream.mux.com/jLFuru02v7ynQff4Q9NfBN3LIAWEB1XFFUkNQjpk5tec.m3u8 151 2026-03-17 yes no https://www.peoplelovesalt.com/work/grand-rapids-ballet-summer-intensives https://www.peoplelovesalt.com/images/case-studies/grand-rapids-ballet-summer-intensives-approved-poster.webp How SALT Drove Recruitment for the Grand Rapids Ballet Summer Intensive SALT partnered with Grand Rapids Ballet School to create a recruitment video that felt athletic, current, and honest about the work required in its Summer Intensives. By embedding for a full week across ballet, contemporary, PBT, jazz, and stage rehearsal, we showed elite students that Michigan's only professional ballet company trains with real grit, not soft brochure energy. https://stream.mux.com/ltGz8YWhTUFH2iNEvv7uKxPtUUZ87rBslGR9maUBjMM.m3u8 58 2026-03-04 yes no https://www.peoplelovesalt.com/work/hellmanns-meijer-dale-earnhardt-jr https://www.peoplelovesalt.com/images/case-studies/hellmanns-meijer-dale-earnhardt-jr-poster.webp Capturing Corporate Impact: How SALT Produced the Meijer and Hellmann's CSR Event Video SALT teamed with ARC Worldwide to capture a corporate social responsibility event for Meijer, Hellmann's, Unilever, and JR Motorsports at the Lena Meijer Building in Walker, Michigan. With Dale Earnhardt Jr, Doug Meijer, executive stakeholders, and a strict run of show all sharing the same room, we built a one-day coverage plan that protected the schedule, solved a brutal backlight issue, and turned the event into a clear public proof asset. https://stream.mux.com/kdNF3WEXcvnp6UtGaNPO9pNtAVmqBKl6UWPNF46U02vQ.m3u8 129 2026-03-17 yes no https://www.peoplelovesalt.com/work/athena-organizational-leadership-award-2023 https://www.peoplelovesalt.com/images/case-studies/athena-organizational-leadership-award-2023-poster.webp Grand Rapids ATHENA Organizational Leadership Award 2023 Video Featuring Grand Valley State SALT made this 2023 Grand Rapids Chamber ATHENA Organizational Leadership Award video to show how Grand Valley State University, Steelcase, and Treetops Collective support women through leadership access, representation, and practical opportunity. Giving it its own page makes the year, award category, and featured organizations much easier for Google and AI tools to understand. https://stream.mux.com/bg00yKqNQUJNowsXsagLGSigPmGIQNykDAAm62j3vLBI.m3u8 295 2023-09-20 yes no https://www.peoplelovesalt.com/work/scaraway-ugc-campaign https://www.peoplelovesalt.com/images/case-studies/scaraway-compilation-poster.webp ScarAway UGC Campaign: How SALT Delivered 130+ Video Assets and 7 Million Impressions for Perrigo We built the ScarAway Challenge for Perrigo — a curated UGC campaign following 9 real participants through an 8-week healing journey. What looked like authentic user-generated content was a precision-produced deliverable machine: 130+ platform-specific video assets engineered to drive retail performance across YouTube, Facebook, Instagram, Pinterest, and Google Display. The campaign generated 7 million+ impressions, an 88% video completion rate, and 20% higher CTR than category benchmarks — with assets still converting on ScarAway.com and Walgreens.com seven years later. https://stream.mux.com/BJ702484QmILE01LzMbcVDJ5BKNzoaW1WZ101u2zMy1oX8.m3u8 123 2019-09-01 yes no https://www.peoplelovesalt.com/work/virtual-1-in-5-relay https://www.peoplelovesalt.com/images/case-studies/virtual-1-in-5-relay-poster.webp Hope Network One in Five Relay Promo Video That Made Winter Feel Like Summer Hope Network asked us to make the One in Five Relay feel bright, energetic, and statewide even though the production window landed in brutal Michigan winter weather. We found free locations, cleared winter debris by hand, and pushed the ARRI Alexa Mini image toward summer so the final promo could help drive record participation and wider global reach. https://stream.mux.com/02cVVkqy02sMpDuY00zLqql01GnEcj2GwOh01FVfdgt1V13E.m3u8 80 2026-03-04 yes no