We are SALT
SALT is a creative agency that pushes boundaries to help brands stand out. We're not afraid of being a little dangerous. Our mission is to guide clients through the complex world of advertising and marketing, and help them create work that makes an impact. With over a decade of experience, we've helped some of the world's top brands tell their stories in innovative and engaging ways. So let's get creative. Let's push boundaries. And let's make some noise.
SLOAN is the Creative Director at SALT. He has worked with acclaimed artists such as Jared Leto and Scotty McCreery, Co-Directed the 2019 Tribeca Documentary ‘A Day in the Life of America’ and has directed for Sony, Dell, Ford, Amazon, Universal Music, SHEFIT, Amway, Chaco and more.
Jenna Inns is the Account Director and Executive Producer element of SALT. Relationships and open communication are key drivers for Jenna to concoct winning results. She ensures campaigns are on time and exceed brand objectives by staying connected to her team to bring out their best and paying close attention to client communication. She knows when and how to take strategic risks that yield the greatest reward. Jenna has worked for Perrigo, GE Aviation, The AP, Sawhorse, Sony, Dell, BYUtv, Amway, Chaco, SpartanNash and more.
A husband and wife team who believe in People. The end product is not the only focus. It is crucial to enrich the lives of those around us with a Love & respect for team members and clients. A major focus for SALT is to give back to not-for-profit organizations and community enrichment endeavors.
Supporting the local community talent and striving to fill production needs with the very best West Michigan offers is achieved by renting local gear and hiring local talent.
“PEOPLE LOVE SALT”
Sloan and Jenna were nominated for a Michigan EMMY for their work on the television special “The Nutcracker Experience.” December, 2021.
In collaboration with - Grand Rapids Ballet
“The creative partnership I felt with SALT put me at ease and allowed great collaboration as we developed a concept and pushed the limits to make our video exciting and new! If you want a team to bring ideas, insight, and overall talent then look no further because SALT will not disappoint.”
David Stout - Founder and CEO of IRIS Inc.
”They became as passionate about our project as we were and invested themselves into it beyond our expectations. They were able to see our vision for it and improve on it, and their input was invaluable.”
Steve Leegwater - Perrigo
“Before we started working with SALT we weren't sure about the process of creating our promotional video. SALT came in and really listened to our story, helped us shape content in the best way possible for our audience, and worked around many different schedules. The process was easy and I am confident every dollar I spend with SALT will have a lasting impact.”
Sarah Sobel - Area Agency on Aging of Western Michigan
Awards:
Addy Winning (West Michigan)
Contact:
Phone
(724) 513-1897
Office
1837 Pembroke St SE Grand Rapids MI 49508
Internship Opportunities
Can you bring the HEAT?!
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