How to Choose the Right Video Production Style for Your Brand

SALT Productions Behind the Scenes Video Shoot, grand rapids mi

Introduction

Choosing the right video production style is crucial for effectively conveying your brand's message and maximizing your investment. An appropriate video production style can enhance your marketing efforts, engage your audience, and provide a significant return on investment (ROI). This guide will help you navigate the options available in video production for brands, ensuring that you align your video strategy with your marketing goals.

Understanding Video Production Styles

Video production styles refer to the various techniques and approaches used to create videos. Each style has its unique characteristics, advantages, and best-use scenarios. Understanding these styles allows brands to select the one that best aligns with their identity and message.

Some common video production styles include:

  • Documentary: Engaging storytelling that provides insights into real-life experiences.
  • Promotional: Focused on advertising products or services through compelling visuals and narratives.
  • Animation: Using animated graphics to explain complex ideas or entertain audiences.
  • Live Action: Featuring real people and real locations, offering authenticity and relatability.

According to a report by Wyzowl, 86% of businesses use video as a marketing tool, highlighting the importance of selecting the right video production style to resonate with audiences effectively.

Factors to Consider When Choosing a Video Production Style

When deciding on a video production style, consider these key factors:

  1. Brand Identity: Your video should reflect your brand's personality. For instance, a tech startup may prefer sleek, modern visuals, while a non-profit might choose a more heartfelt documentary style.
  2. Target Audience: Understand your audience's preferences. For example, younger audiences may engage more with animated or humorous styles, whereas a corporate audience might respond better to formal presentations.
  3. Budget: Different video production styles come with varying costs. Corporate video production in Grand Rapids, for example, can range from $4,500 to $18,000 based on the complexity and style of the video.
  4. Marketing Goals: Define what you aim to achieve. Whether it’s brand awareness, lead generation, or customer retention, your video's style should support these objectives.
  5. Distribution Channels: Consider where your video will be distributed. Social media platforms, websites, and email marketing have different requirements that can influence your choice of style.

Step-by-Step Guide to Choose Video Production Style

  1. Define your brand message: Clearly articulate your core message.
  2. Identify your target audience: Research demographics and preferences.
  3. Set your budget: Determine how much you can invest.
  4. Align with marketing goals: Ensure your selected style supports your objectives.
  5. Evaluate distribution channels: Tailor your style to fit the platforms.

Popular Video Production Styles for Brands

1. Documentary Style

Documentary-style videos tell real stories, capturing authentic experiences that resonate deeply with audiences. Brands like Airbnb have successfully employed this style to showcase unique accommodations and the stories behind them, enhancing brand credibility.

2. Promotional Style

Promotional videos are designed to highlight products or services, typically using engaging visuals and compelling narratives. For example, Apple’s product launch videos effectively create excitement and anticipation, showcasing features while reinforcing the brand’s innovative image.

3. Animation

Animation is a versatile style that can simplify complex concepts. Companies like Dropbox have used animated explainer videos to clarify their offerings and engage viewers effectively. Animation allows for creativity that live-action might not achieve.

4. Live Action

Live action allows for real people and locations, providing a sense of authenticity. Corporate video production in Grand Rapids often utilizes this style for testimonials and case studies, showcasing real customers and their experiences with the brand.

How to Align Video Production Style with Your Marketing Goals

Aligning your video production style with your marketing goals is paramount for achieving desired results. Here’s how to do it:

  1. Identify Your Objectives: Are you looking for brand awareness, customer education, or lead generation? Clearly outline what you want the video to accomplish.
  2. Choose the Right Style: Based on your objectives, select a video production style that best communicates your message. For example, use promotional videos for lead generation or documentary styles for storytelling.
  3. Create Compelling Content: Ensure that the content aligns with both your brand and your marketing goals. The narrative should engage the audience while driving home the intended message.
  4. Measure Success: After launching your video, track its performance through metrics such as views, shares, and conversions. This analysis will help you understand if the chosen style effectively met your marketing goals.

Case Studies of Successful Video Production Style Choices

Case Study: Encounter

SALT helped transform the video vision into a compelling story that moved people to action. We set an ambitious goal of raising $1.5M--well beyond our annual budget--and not only did we reach it, we exceeded it by nearly 40%! The video SALT created wasn’t just a piece of content; it became the heartbeat of our campaign. Every demographic in our church--from students to seniors--felt connected and compelled to say yes. While the outcome exceeded even our highest hopes, it was the clarity and creativity of the story that made all the difference.

Client Testimonial

"Jenna and Sloan at SALT are a pleasure to work with. They helped our company develop a highly successful and robust video campaign involving multiple on-screen participants over a multi-week time period. The logistics alone could have been a nightmare, but they pulled it off seamlessly. The final product -- dozens of videos for our social media channels and website -- told our story in a compelling and moving way that drew in our audience in a way we had never been able to do before. They became as passionate about our project as we were and invested themselves into it beyond our expectations. They were able to see our vision for it and improve on it, and their input was invaluable." - Steve Leegwater, Perrigo.

Conclusion

Choosing the right video production style for your brand is a strategic decision that can greatly impact your marketing success. By understanding different styles, considering key factors, and aligning with your marketing goals, you can create engaging content that resonates with your audience and drives results.

To explore how to choose the right video production style for your brand, schedule a consultation today!

FAQ Section

What is the best video production style for my brand?

The best video production style for your brand depends on your brand identity, target audience, and marketing goals. For instance, if your brand is focused on storytelling, a documentary style may be most effective.

How to choose a video production style?

To choose a video production style, start by defining your brand message, understanding your audience, setting a budget, and aligning your style with your marketing goals.

Which video production style fits my budget?

Budget considerations vary widely based on the chosen style. In Grand Rapids, corporate video production costs range from $4,500 to $18,000. Simple styles like talking-head videos may fit lower budgets, while more complex animations may require a higher investment.

Author Bio

Jenna Inns is the Principal Owner and Executive Producer of SALT. Relationships plus open communication are key drivers for Jenna to concoct winning results. She ensures campaigns are on time and exceed brand objectives by staying connected to her team to bring out their best and pays close attention to client communication. She knows when and how to take strategic risks that yield the greatest reward. Jenna has worked for Perrigo, GE Aviation, The AP, LaunchSquad, Arc Worldwide, Sawhorse, Sony, Dell, BYUtv, Amway, Chaco, SpartanNash and more.


By following these guidelines, you can harness the full potential of video production for your brand. For more information on corporate video production costs and strategies in Grand Rapids, check out our pillar content https://www.peoplelovesalt.com/publications/how-much-does-corporate-video-production-cost-in-grand-rapids-mi-in-2025 for deeper insights.

Sloan Inns
Sloan Inns is an ADDY award winning South African writer, director and cinematographer based in the U.S. INTERESTS: cinematography, directing, writing, filmmaking and photography. EDUCATION: Grand Valley State University Film and Video Communications Degree (2011)
www.sloaninns.com
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HOW MUCH DOES CORPORATE VIDEO PRODUCTION COST IN GRAND RAPIDS, MI? 2025 SMALL-BUSINESS PRICING GUIDE