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Grand Rapids ATHENA Organizational Leadership Award 2022 Video Featuring MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd

Grand Rapids ATHENA Organizational Leadership Award 2022 Video Featuring MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd

SALT produced a Grand Rapids Chamber ATHENA Organizational Leadership Award video that brought together MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd in one clear story about what support for women at work actually looks like.

TL;DW

SALT made this 2022 Grand Rapids Chamber ATHENA Organizational Leadership Award video to spotlight how MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd support women through hiring, advancement, pay equity, and belonging. Giving this story its own page helps search engines and AI tools understand the exact year, award lane, and businesses involved.

  • The 2022 organizational cut names three distinct Grand Rapids organizations instead of speaking in generic award-show language.
  • The transcript gives the page strong proof points around women in leadership, intentional hiring, and immigrant women building confidence and income.
  • A separate year-specific page is better for search than burying this video inside the broader ATHENA campaign.
QUICK PROOF

Quick Proof

Business groups and community programs that need commercial video production for award storytelling with named proof.

Service this proves
Organizational leadership award video production
Problem SALT solved
Hold MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd in one clear award story without flattening their work into generic praise.
Outcome
Three organizations featured in one named award-year film.
What SALT delivered
A 4:35 award film built around three named organizations and concrete examples of support for women at work.
THE NUMBERS

3

Organizations Featured

4:35

Hero Video Runtime

2022

Award Year

THE FULL STORY

The Full Story

The Challenge

Grand Rapids Chamber needed a 2022 ATHENA Organizational Leadership Award video that could show what support for women looks like inside three very different organizations. That is harder than it sounds. If the edit gets too broad, the message turns into wallpaper. If it gets too narrow, the award lane stops feeling like a community story.

We had to hold MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd inside one frame while keeping each voice specific. The page also needed to stand on its own, because people may search for the 2022 organizational award directly or for one of the companies involved.

Our Approach

We Let the Proof Do the Heavy Lifting

The strongest thing in the transcript is that it does not hide behind slogans. It talks about women moving into leadership, intentional hiring, transparent pay, and workplaces where belonging is treated like real work, not just internal branding. That gave us an honest spine to build around.

We Kept Three Very Different Stories Moving Together

Warner Norcross + Judd brings the language of advancement, leadership paths, and women shaping the future of the firm. Motherland Cultural Connections brings community building, immigrant women earning income, and confidence growing through shared culture. MillerKnoll brings the business case clearly into view by tying women in leadership to better decisions and better outcomes. The mix matters. It keeps the video from feeling one-note.

The Impact

This page gives the 2022 organizational award video a real destination instead of leaving it tucked inside a larger ATHENA page. That is good for people and good for search. Someone looking for the 2022 organizational award, or for how MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd were represented, can now land on one focused page.

It also creates a cleaner series structure. This film now sits alongside the later organizational pages for 2023 and 2024, while the main ATHENA campaign page stays focused on the broader program story.

Frequently Asked Questions

What type of video is this 2022 ATHENA organizational piece?

This is a Grand Rapids Chamber award-profile video built around the 2022 ATHENA Organizational Leadership Award finalists. We shaped it like a short campaign film so it could feel human and specific, not stiff and ceremonial.

Which organizations are featured in the 2022 video?

The page centers on MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd. Those are the three named organizational finalists tied to this 2022 award track.

Why does this video need its own page?

Because it has its own search intent. A person looking for the 2022 organizational award, or for one of these companies in the ATHENA context, should not have to dig through a more general ATHENA page to find it.

What makes the 2022 story useful as a case study?

It shows how we handle multi-organization storytelling without turning people into generic talking points. The piece keeps specific proof in the frame while still moving like one cohesive film.

How is this different from the main ATHENA page?

The main ATHENA page is the umbrella story for the larger award campaign. This page is narrower and better grounded around one award lane, one year, and three specific organizations.

Where is SALT based?

We are a woman-owned creative video company based in Grand Rapids, Michigan. We make commercial, documentary, and culture-driven work locally, nationally, and internationally.

  • The 2022 organizational cut names three distinct Grand Rapids organizations instead of speaking in generic award-show language.
  • The transcript gives the page strong proof points around women in leadership, intentional hiring, and immigrant women building confidence and income.
  • A separate year-specific page is better for search than burying this video inside the broader ATHENA campaign.
THE KIT
DJI Ronin 4D 8KNikon Z Lenses
Full Transcript
[00:00] - My name is Mirabelle Foneye Omene. [00:02] - Hi, my name is Lauren Morris. [00:04] - I'm Cheryl Kern, vice president, diversity, equity, [00:06] and inclusion from Miller Knoll. [00:08] - I'm a partner and an attorney at Warner Knoll across [00:10] in Judd, I've had the privilege of working at Warner [00:13] for 16 years. [00:14] - And I am the CEO and founder [00:16] of Motherland Cultural Connections. [00:19] - We are social beings. [00:20] And the way you thrive or you create a thriving community [00:24] for everybody is by learning how to get along [00:28] with people who come from a different background than yours. [00:31] - Really looking at people first, doing right by people, [00:34] honoring people's authenticity and celebrating that. [00:37] - How people feel, do they feel a sense of belonging [00:40] when they come to work today more than ever? [00:42] The human center focus is so important. [00:45] - 63% of Warner's workforce is women. [00:52] And in my time at the firm, [00:54] I've watched women progress into various leadership roles, [00:57] including myself. [00:58] I'm in the chair of our summer associate committee [01:01] in that way I'm helping shape the future of the firm. [01:04] So it's been an exciting opportunity and an honor [01:06] that the firm looked to me and other women [01:08] to find leadership roles so we can thrive. [01:11] We have hired more minorities and women for some roles [01:15] because we've been intentional about interviewing more people. [01:18] If you don't make it intentional to interview more women [01:20] and minorities, you might miss an amazing candidate [01:24] that's qualified that also happens to be [01:26] from an underrepresented group. [01:27] They have been left out of the equation for so long. [01:30] They haven't been around the decision making table. [01:34] All of these things end up leaving out [01:36] some of the best brain power that exists [01:39] around making effective decisions. [01:41] And so when you leave women out, [01:43] are you really getting the full extent [01:46] of the potential best impact that you could have as a company? [01:50] The answer is no. [01:53] My wish is to especially help immigrant women. [01:57] We come from cultures where if you go somewhere [02:02] or move to another country and you have a partner [02:05] who is a man, for example, the man steps out first. [02:09] And if you already have children, [02:12] it becomes a problem. [02:13] You are stuck at home. [02:15] At Motherland, we equip, empower immigrant [02:19] and refugee women to once deliberate their heritage, [02:23] share that heritage with the community, [02:26] earn income while sharing that heritage, [02:29] but also build self-confidence. [02:31] Our chief strategy officer is now a woman. [02:34] Joined the company a few years ago. [02:36] Our president of our global retail division, [02:39] the fastest growing last year is a woman. [02:42] Only been there two or three years. [02:44] And so there's proof that when women are at the table [02:46] and in key leadership roles, [02:48] they bring results. [02:49] I don't have to fight to be paid [02:51] for the same work and quality of work. [02:53] I know what all of my peers make [02:55] that are at the same level as me. [02:57] So what I don't have to worry about is my male colleague [02:59] that's doing the same level of working paid more than me. [03:02] We've worked with a lot of artists, musicians, [03:05] and these are some people who completely had given up [03:08] on ever becoming a musician, [03:11] just encouraging them to be true to who they are. [03:14] They have what it takes to be a part of this community. [03:18] And when we see this happening, it just warms my heart. [03:21] This is the kind of thing that I would love [03:23] to see happen more. [03:25] We are an open place for women where they can grow, [03:30] they can evolve and they can create impact. [03:32] We're seeing it in our results every single day. [03:35] And it is what we call Ubuntu. [03:37] I am because you are. [03:39] I can go far without you. [03:42] And the best growth is when we are growing together. [03:45] It might be slow, but we're growing together. [03:47] It happens because of strategic decision making, [03:52] intentional planning, and follow through. [03:54] I think it happens so regularly now in our culture [03:59] that women are finding their voice [04:02] and that women are leading more efforts. [04:04] And women are never making me feel like I had to be [04:07] in the office at all times during business hours [04:09] has allowed me to enjoy my work and my family [04:12] and not feel like I had to choose one. [04:14] And I just respect that taking care of your people, [04:17] mentality that treat people like family mentality. [04:20] And so any time we are stress tested, [04:22] I'm just proud once again to be part of a firm [04:24] that really values its people. [04:27] And to me, that's why I've stayed there my whole career [04:30] and I plan to retire at Warner.
LET'S WORK

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