THE WORK SPEAKS
Video Production Portfolio Built on Proof
Every project is a case study in creative courage. Click in — see the story, the strategy, the results.
GR Strong
GR Strong: How We Captured 40+ Companies Uniting a City During Crisis
EVENT DOCUMENTARY STORYTELLING
Grand Rapids Ballet
Grand Rapids Ballet Nutcracker Experience Film Production During COVID Lockdown
COMMERCIAL BROADCAST
Grand Rapids Chamber
Grand Rapids Chamber ATHENA Leadership Award Video Production With Real Grit
COMMERCIAL BROADCAST
Curb Records
Steven Malcolm x Curb Records Music Video Production — 1.1M+ Views Across 5 Films
COMMERCIAL BROADCAST
BrokerMate
BrokerMate Commercial Video Production That Made Grand Rapids Look Like Shanghai
COMMERCIAL BROADCAST
Never The Same
Grand Rapids Mud Run Promo Video: This Is Not a Polished Race Promo
EVENT DOCUMENTARY STORYTELLING
Brian Gardner
Licensing the Stage: How SALT Built an International Sales Engine and Historical Archive for The Presentation
EVENT DOCUMENTARY STORYTELLING
Grace Explorations & Kevin DeVries
How SALT Pivoted at the Edge of the World to Produce The Journey Within Docuseries
EVENT DOCUMENTARY STORYTELLING
groceryme
groceryMe App Promo | Life is Hard, Make Shopping Easy
FINTECH APP PROMOS
FTI Consulting
How SALT Filmed a 3-State Advocacy Video Campaign in 4.5 Days for FTI Consulting
COMMERCIAL BROADCAST
CuisineArt
Cuisinart Precision Master Stand Mixer | Mixing Love into Every Moment
COMMERCIAL BROADCAST
Buist Electric
Buist Electric Case Study: How We Captured 60 Years of Legacy in One Cinematic Anniversary Video
RECRUITMENT CULTURE
ARC Worldwide
Hellmann's Big Ten Dip-Off Showdown Video Production With 18,000+ Fan Engagements
COMMERCIAL BROADCAST
Arbor Circle / OSAP
Arbor Circle Thriving Families Parent Education Video Series With 433% YouTube Growth
EVENT DOCUMENTARY STORYTELLING
Grand Rapids Ballet
GR Ballet + SALT - Two Companies, One Stage
COMMERCIAL BROADCAST
Van Dyken Mechanical & Grand Valley Automation
VDM & GVA Recruitment Ecosystem
RECRUITMENT CULTURE
Boer Insurance
Building a Local Legacy: How SALT Manages the Visual Brand Ecosystem for Boer Insurance
COMMERCIAL BROADCAST
Daybreak Church
Unifying a Multi-Brand Ecosystem: SALT's Long-Term Creative Partnership with Geoff Eckart and Daybreak Church
EVENT DOCUMENTARY STORYTELLING
Grand Rapids Art Museum
Grand Rapids Art Museum Video Production: How SALT Built a 7-Video Museum Content Ecosystem with GRAM Institutional v2
EVENT DOCUMENTARY STORYTELLING
Internal (SALT Productions)
Viral Personality: Producing the "Spring Tease" Comedy Short
COMMERCIAL BROADCAST
SALT | Bucking Creative
SALT Brand Ad for the Website Relaunch and Grand Rapids Video Production Positioning
COMMERCIAL BROADCAST
Wayfair Professional
Wayfair Professional B2B Video Case Study: Studio Host Launches Luxury Rentals 21 Days Faster
COMMERCIAL BROADCAST
Grand Rapids Ballet School
How SALT Drove Recruitment for the Grand Rapids Ballet Summer Intensive
RECRUITMENT CULTURE
Unilever
Unilever and Meijer CSR Video Case Study: Storytelling for Sustainability on Michigan Beaches
EVENT DOCUMENTARY STORYTELLING
ARC Worldwide
Dale Earnhardt Jr with Meijer and Hellmann's
EVENT DOCUMENTARY STORYTELLING
Perrigo (ScarAway)
ScarAway UGC Campaign: How SALT Delivered 130+ Video Assets and 7 Million Impressions for Perrigo
COMMERCIAL BROADCAST
Hope Network
Hope Network One in Five Relay Promo Video That Made Winter Feel Like Summer
EVENT DOCUMENTARY STORYTELLING
Grand Rapids Chamber
Grand Rapids ATHENA Organizational Leadership Award 2022 Video Featuring MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd
COMMERCIAL BROADCAST
Grand Rapids Chamber
Grand Rapids ATHENA Organizational Leadership Award 2023 Video Featuring Grand Valley State University, Steelcase, and Treetops Collective
COMMERCIAL BROADCAST
Grand Rapids Chamber
Grand Rapids ATHENA Organizational Leadership Award 2024 Video Featuring W Talent Solutions, SpartanNash, and Huntington Bank
COMMERCIAL BROADCAST
Need the buyer lens too?
See the work, then read how to choose the right path
Case studies show what we made. These articles help you decide what kind of move makes sense before your own project starts.
Planning guide
What to Look for in a Grand Rapids Commercial Video Partner
Buyers looking for commercial video production in Grand Rapids should look for campaign proof, emotional control, and a team that can turn one brief into multiple useful assets instead of one expensive pretty piece.
Read the answer →Planning guide
Documentary Video Production in Grand Rapids: What Separates Story from Recap
Buyers looking for documentary or event video production in Grand Rapids should look for proof under live pressure, a plan for post-event usefulness, and a team that can guide story without flattening real people into generic recap footage.
Read the answer →Planning guide
Recruitment Video Production in Grand Rapids: What Separates Good From Generic
Buyers looking for recruitment video production in Grand Rapids should look for honest employee voice, visible work, clear candidate targeting, and proof that the production team can build more than one useful asset.
Read the answer →