Commercial
Commercial video production
Problem: Perrigo needed consumer proof that could still hold up in paid media.
Outcome: 130+ video assets, 7M+ impressions, and an 88% completion rate.
THE WORK SPEAKS
Video Production Portfolio Built on Proof
Every project is a case study in creative courage. Click in — see the story, the strategy, the results.
Proof by service
Find the lane. See the proof.
Each path below connects the service page to one case study with the problem, the work, and the result in plain view.
Event
Event video production
Problem: Unilever and Meijer needed a live CSR story to feel local, specific, and real.
Outcome: Two beaches, seven perspectives, and a $10,000 grant tied to visible action.
Enterprise
Enterprise video production
Problem: A national activation needed sponsor proof, celebrity timing, and fan energy in one fast shoot.
Outcome: 18,000+ attendee engagements, 5,000+ samples, and 7,300+ giveaways captured by a three-person crew.
Recruitment
Recruitment video production
Problem: Two technical employers needed younger candidates to see the real work and the growth path.
Outcome: Two brands, two audiences, and eight hero assets built for the hiring journey.
App and product
App and product video production
Problem: BrokerMate needed a fintech launch to feel global without a global production footprint.
Outcome: 15+ locations, two continents visualized, and 3,000+ miles bridged in the edit.
GR Strong
GR Strong: How We Captured 40+ Companies Uniting a City During Crisis
EVENT DOCUMENTARY STORYTELLING
Grand Rapids Ballet
Grand Rapids Ballet Nutcracker Experience Film Production During COVID Lockdown
COMMERCIAL BROADCAST
Grand Rapids Chamber
Grand Rapids Chamber ATHENA Leadership Award Video Production With Real Grit
COMMERCIAL BROADCAST
Curb Records
Steven Malcolm x Curb Records Music Video Production — 1.1M+ Views Across 5 Films
COMMERCIAL BROADCAST
BrokerMate
BrokerMate Fintech Launch and Product Video That Made Grand Rapids Look Like Shanghai
COMMERCIAL BROADCAST
Never The Same
Grand Rapids Mud Run Promo Video: This Is Not a Polished Race Promo
EVENT DOCUMENTARY STORYTELLING
Brian Gardner
Licensing the Stage: How SALT Built an International Sales Engine and Historical Archive for The Presentation
EVENT DOCUMENTARY STORYTELLING
Grace Explorations & Kevin DeVries
How SALT Pivoted at the Edge of the World to Produce The Journey Within Docuseries
EVENT DOCUMENTARY STORYTELLING
groceryme
groceryMe App Promo | Life is Hard, Make Shopping Easy
APP PRODUCT VIDEO PRODUCTION
CuisineArt
Cuisinart Precision Master Stand Mixer | Product Commercial and Lifestyle Cinematography
COMMERCIAL BROADCAST
Buist Electric
Buist Electric Case Study: How We Captured 60 Years of Legacy in One Cinematic Anniversary Video
RECRUITMENT CULTURE
ARC Worldwide
Hellmann's Big Ten Dip-Off Showdown Video Production With 18,000+ Fan Engagements
COMMERCIAL BROADCAST
Arbor Circle / OSAP
Arbor Circle Thriving Families Parent Education Video Series With 433% YouTube Growth
EVENT DOCUMENTARY STORYTELLING
Unilever
Unilever + Meijer Beach Cleanup
EVENT DOCUMENTARY STORYTELLING
Haworth
Haworth x LPAS Workplace Story
EVENT DOCUMENTARY STORYTELLING
Grand Rapids Ballet
GR Ballet + SALT - Two Companies, One Stage
COMMERCIAL BROADCAST
Van Dyken Mechanical & Grand Valley Automation
VDM & GVA Recruitment Ecosystem
RECRUITMENT CULTURE
Boer Insurance
Building a Local Legacy: How SALT Manages the Visual Brand Ecosystem for Boer Insurance
COMMERCIAL BROADCAST
Daybreak Church
Unifying a Multi-Brand Ecosystem: SALT's Long-Term Creative Partnership with Geoff Eckart and Daybreak Church
EVENT DOCUMENTARY STORYTELLING
Grand Rapids Art Museum
Grand Rapids Art Museum Video Production: How SALT Built a 7-Video Museum Content Ecosystem with GRAM Institutional v2
EVENT DOCUMENTARY STORYTELLING
Internal (SALT Productions)
Viral Personality: Producing the "Spring Tease" Comedy Short
COMMERCIAL BROADCAST
SALT | Bucking Creative
SALT Brand Ad for the Website Relaunch and Grand Rapids Video Production Positioning
COMMERCIAL BROADCAST
Wayfair Professional
Wayfair Professional B2B Product Proof and Sales Enablement Video: Studio Host Launches Luxury Rentals 21 Days Faster
COMMERCIAL BROADCAST
Grand Rapids Ballet School
How SALT Drove Recruitment for the Grand Rapids Ballet Summer Intensive
RECRUITMENT CULTURE
ARC Worldwide
Dale Earnhardt Jr with Meijer and Hellmann's
EVENT DOCUMENTARY STORYTELLING
Perrigo (ScarAway)
ScarAway UGC Campaign: How SALT Delivered 130+ Video Assets and 7 Million Impressions for Perrigo
COMMERCIAL BROADCAST
Hope Network
Hope Network One in Five Relay Promo Video That Made Winter Feel Like Summer
EVENT DOCUMENTARY STORYTELLING
Grand Rapids Chamber
Grand Rapids ATHENA Organizational Leadership Award 2022 Video Featuring MillerKnoll, Motherland Cultural Connections, and Warner Norcross + Judd
COMMERCIAL BROADCAST
Grand Rapids Chamber
Grand Rapids ATHENA Organizational Leadership Award 2023 Video Featuring Grand Valley State University, Steelcase, and Treetops Collective
COMMERCIAL BROADCAST
Grand Rapids Chamber
Grand Rapids ATHENA Organizational Leadership Award 2024 Video Featuring W Talent Solutions, SpartanNash, and Huntington Bank
COMMERCIAL BROADCAST
Need the buyer lens too?
See the work, then read how to choose the right path
Case studies show what we made. These articles help you decide what kind of move makes sense before your own project starts.
Planning guide
Commercial Video Production in Grand Rapids
Grand Rapids commercial video buyers should look for campaign proof, message clarity, and a team that can turn one brief into a hero spot, cutdowns, social edits, and proof the brand can keep using.
Read the answer →Planning guide
Event Recap Video Production in Grand Rapids
A strong Grand Rapids event recap video plan starts before the room fills up. The best teams plan for the recap, sponsor proof, social cuts, interviews, and documentary-style story while still protecting the live moment.
Read the answer →Planning guide
Recruitment Video Production in West Michigan
West Michigan hiring videos work best when they show real employees, visible work, clear candidate fit, and a plan for how the content will travel beyond one hero cut.
Read the answer →Planning guide
App Promos in Grand Rapids: What Buyers Should Look For
A strong app promo video partner in Grand Rapids should understand user pain, launch pressure, and how to build a system of assets, not just one hero film. Look for proof they can make complex software feel human, clear, and useful fast.
Read the answer →Planning guide
Most App Promos Have a Major Problem: They Explain, But They Don’t Persuade.
Most app promos fail when they turn into screen tours instead of persuasion. A strong product film starts with the user problem, makes the payoff feel human, and treats the launch as a system of assets instead of one lonely hero cut. The point is not to show every feature. It is to make the right buyer care fast.
Read the answer →YOUR STORY, REFINED
Strategic impact is the goal.
Stunning visuals are the baseline. Let us turn your mission into the next case study of creative growth.
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