Haworth Customer Story Video: How LPAS Turned Hybrid Workplace Design Into a Destination

The Challenge

Haworth did not need another showroom video. They needed proof. Proof that workplace design can change how people work, how they connect, and whether the office feels worth returning to at all.

That proof lived inside LPAS Architecture + Design and its redesigned Sacramento headquarters. The real question was not whether the office looked polished. It was whether the space could support a hybrid workforce in a way people would actually feel. If the office was going to earn the commute, the story had to make that tension visible.

That gave the film its center. Not furniture. Not finishes. Not square footage. A sharper question: what does this workplace actually do for the people inside it?

Our Approach

We built the piece like a customer story, not a product montage. That changed everything. Instead of narrating from the outside, we let three LPAS leaders carry the film from inside the decision-making: Ron Metzker, Vice President and Principal; Brady Smith, President and Principal; and Kristina Gwinn, Interior Design Director. Their interviews gave the story history, business tension, and design logic all at once.

The camera stayed disciplined. We paired slow, intentional movement with natural light, exposed brick, dark steel, skylights, Haworth glass wall systems, clean workstations, lounge seating, kitchen gathering areas, and the rough industrial character of the building itself. The office never feels staged. It feels used. People sketch on whiteboards, review plans on digital displays, move between open areas and enclosed rooms, and settle into focused work.

That visual honesty mattered because the design logic is part of the argument. LPAS moved away from seating by department and organized the office around project teams instead. Open collaboration zones sit beside enclosed meeting rooms. Semi-private spaces make room for focus. Haworth glass wall systems create acoustic separation without killing openness or daylight. You do not just hear the strategy. You can see it working on screen.

The Impact

The finished film gives Haworth something stronger than a polished office walkthrough. It gives them a usable sales tool built on real experience. Prospects do not have to imagine what better workplace design might do. They can watch LPAS explain why the redesign mattered, how the space supports hybrid work, and what changed once the office started acting like a destination instead of a floor plan.

That makes the story useful far beyond one page on a website. Haworth can use it in sales presentations, follow-up emails, partner conversations, and buyer meetings where trust matters more than hype. For SALT, that is the point. Make the value visible. Make it felt. Give the next right client proof instead of promises.

Frequently Asked Questions

What kind of video did SALT create for Haworth?

We created a customer story film built around LPAS Architecture + Design's Sacramento headquarters. The piece shows how workplace design can support hybrid work, collaboration, and culture through a real-world example instead of a feature list.

Why does this format work for B2B workplace brands?

Because it makes complex value visible. Instead of telling buyers that design improves collaboration, it shows a real client, a real tension, and a believable outcome inside a workplace people can actually study.

What makes the LPAS Sacramento office visually distinctive?

The office blends historic industrial character with modern workplace design. Exposed brick, steel crane structures, skylight daylight, Haworth glass wall systems, collaborative seating, and warm material choices make the space feel both functional and inviting.

Who carries the story on camera?

Ron Metzker, Brady Smith, and Kristina Gwinn carry the film. That mix gives the story weight because the people explaining the space are the same people who shaped it and work inside it.

What design decisions make the story feel believable?

The strongest choice is that the design logic stays visible. LPAS organized the office around project teams instead of departments, balanced open and enclosed work zones, and used glass wall systems to create privacy without shutting off light or connection.

Can SALT make similar customer story films for workplace, architecture, and design brands?

Yes. This kind of film works especially well when a brand needs to prove how its work changes real environments, teams, or behavior. If your value is easier to feel than to explain, that is exactly where customer-story filmmaking earns its keep.

Where is SALT based?

We are a woman-owned creative video company based in Grand Rapids, Michigan. We make documentary, branded, and performance-driven work locally, nationally, and internationally.